Sensirion
High-tech Manufacturing
2024
Process Design, UX Copy, Optimization
Sensirion, a Swiss leader in microsensing solutions, is expanding its global presence and needed a digital sales platform to support its international operations. We developed a scalable solution to modernize their sales processes, digitize their product catalog, and enhance their global brand presence.
Challenge
Sensirion, originally a spin-off from ETH Zurich, pioneered a patented technology that fuses sensor technology with evaluation electronics on a tiny chip. As the company scaled globally, its organic growth created gaps in its digital infrastructure. To maintain its leadership and efficiency, Sensirion required a centralized sales platform to support international expansion, streamline operations, and modernize its brand.
The challenge was to design a comprehensive digital platform that could accommodate a vast product catalog, facilitate seamless transactions, and provide a scalable infrastructure for subsidiaries and branches worldwide.
Results
The new digital sales platform transformed Sensirion’s global sales operations. The corporate site was developed in four languages, featuring an intuitive product catalog and a seamless checkout process. The platform was designed to scale, supporting subsidiaries and local branches while enabling follow-on orders for both parent and subsidiary companies. By digitizing critical processes and streamlining operations, Sensirion is now equipped for efficient global expansion and long-term market leadership.
Approach
We began with a pre-project phase, conducting in-depth user research and facilitating UX and scoping workshops to define key requirements. By mapping user journeys and sales processes, we established the foundation for a high-performing digital platform.
To accommodate Sensirion’s extensive product portfolio, we designed structured process flows and developed a comprehensive product database with nearly 300 products spanning multiple categories. The information architecture and wireframes ensured seamless navigation and usability.
Brand modernization was also a key focus. We aligned Sensirion’s digital presence with its innovative reputation through refined branding, UX writing, and a scalable design system adaptable for future growth.
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